The business gets more complex.
So do the decisions.
I work privately with CEOs and senior leaders who need a clear outside perspective on a growth decision, team issue, hiring call or what needs to change next.
No program. No deck. Just a candid place to work through what is actually in front of the business.
For the decisions that shape what happens next.
When the answer is not obvious, it helps to have someone outside the business who can look at the problem without the internal history or politics around it.
Growth decisions
A market, segment, customer or growth opportunity looks promising. Work through what has to be true before the business commits more people or money.
People decisions
A leader is struggling. The team needs to change. You need to hire, coach, move or exit someone. Work through what the business actually needs before you make the call.
What is not working
Growth is behind plan, the pipeline is unreliable or the current model is no longer working. Figure out what is actually getting in the way before adding more.
What to build next
The business has outgrown the way it sells today. Work through the market, sales motion, partners, organization and investment required for the next stage.
I’m not a coach. I’m an operator who has made these calls.
I’ve spent more than 20 years in sales and go-to-market roles across Apple, AWS, the American Red Cross and growth-stage operating environments. I’ve been on the hook for the number, the team, the hire, the market decision and the plan. That is the perspective I bring here. We can work through the real situation without turning it into a framework.
Sometimes the fastest way to get unstuck is to say the whole thing out loud to someone who understands the work.
Direct, private and tied to the business decision.
Bring the real situation. We can work through what is happening, what may be causing it, the options in front of you and what should change first.
Private
You can say the part you would not put in a deck or bring into the leadership meeting. The conversation stays between us.
Direct
I’ll tell you what I see, ask the question others may avoid and separate the symptom from the actual business problem.
Useful
We leave the conversation clearer on what needs to change next, not with another list of things to think about.
For leaders with a real business decision in front of them.
This works best when the decision matters, the answer is not obvious and you want an experienced outside perspective without turning it into a large consulting engagement.
What isn’t working the way it should?
Tell me what you expected to happen and what you are seeing instead. We can start with one conversation and figure out what needs to change.
Start a conversation →